What we do:

At Artena, we specialize in representing talent agencies, college athletes, coaches, broadcasters and other creatives as they navigate the dynamic landscape of sports media and entertainment. Our goal is to protect your rights while positioning your brand for growth and maximizing opportunities. Our expertise encompasses a wide range of services, including:

• Coaching Contracts

• College Athlete NIL Agreements

• Broadcasting and Production Deals

• Podcast Partnerships

• Speaking, Appearance, Branding and Marketing Opportunities

This is for you if:

• You’re a speaker, college athlete, media personality, influencer, coach, or a talent agency representing them, seeking to explore new opportunities or offers.

• You require clear, strong agreements that protect your rights and future earnings.

• You’re entering into sponsorships, media, brand or production deals and need someone to safeguard your interests.

Examples of our Work:

• Coaching Contract Negotiations: Successfully negotiated head coach and assistant coaching contracts at both the college and professional levels, including agreements with teams such as the New York Knicks, Dallas Mavericks, University of Georgia, and Philadelphia Eagles.

• NIL Agreement Negotiation: Successfully negotiated high-profile NIL agreements for college sports athletes across major conferences, including the Big Ten, SEC, and Big 12, including a notable agreement for the starting quarterback of a Big 12 school.

• Life Story Rights Acquisition: Facilitated the sale of life story rights to production companies, including Fox Productions, for both movie productions and documentaries.

• Broadcasting Deal Negotiations: Secured broadcasting deals with major networks such as ESPN, Amazon, TNT, and CBS.